Süki Soft Service

I love supporting friends with their new ventures. A few months ago, Leo—a friend I worked with years ago—told me he was setting up an ice cream cart in Mexico, and I jumped on board straight away. The design challenge was brilliant: the brief called for a playful concept, but with no direct references to ice cream. Instead, the focus was entirely on flavour and fun, driven by a purely typographic approach. That’s how Süki Soft Service came to life. We created a simple yet adaptable design system to support the business as it grows, playing with vibrant colours and interchangeable elements. A real visual game. Metepec, México.